Every business should have a unique Business Name to start with. Then the contact details and later setup Google Business listing with accurate information.
Before you advertise your service or product (to attract your customers), first, determine who your real buyers are. for eg. You sell cosmetic products for Women. To find out who your ideal customer are, try to segment them as:
Women between 18 – 45 years; are college students, professionals or housewives who visits your store to learn something new about the products or looking for discounts, demos or sale.
Directly pouncing on what you sell or provide service doesn’t always excite the customers. for eg. We are the best beauty salon in Pune city. If you need waxing, massage, face mask, spa services in Pune city, we are ready to serve you. Our beauty salon is located near pune station in pune city. Our waxing service is very cheap it is just 80 rs. Try now at our beauty salon in pune city.
Always struggling to compete with your business enemies? How about focusing on what you are best in and thrive in beautifully? (remind yourself about the purpose for starting this business)
Staying up-to date with the technology (to find your customers), is easy nowadays. Customers are on various platforms like Facebook, Twitter, LinkedIn, Instagram, Quora, WhatsApp, Blog, Pinterest, Snapchat, etc.
Alert: Haunting your customers (with your products or services) everywhere is not ethical for your business.
Tip: Be creative with what you promote (i.e Content)!